ED DEMPSEY
San Jose, CA 95150-7532
email: edempsey@me.com
phone: 630.400.0835
EXPERIENCE
- 20+ years in special event marketing & partnership, promotions and broadcast.
- Generated business opportunities in each role through the creation of experiences, environments and collateral that connects with guests, participants and stakeholders.
- Projects range from grass roots promotions to live events with 50,000 spectators.
- Created and managed one of the earliest live cinema events, currently screening in more than 500 theaters nationwide.
- Key contributor in managing the tv community in the launch of a unique digital broadcast platform.
BUSINESS DEVELOPMENT
TMI Entertainment Marketing
Chief Story Officer (CSO)
5/2007 – present
Develop and deliver stories, features and strategies to build audience, sponsorship or to reposition an organization. Past projects include:
- Heartland International Tattoo Music & Dance Festival (Marketing Manager)
- Heartland Summer Sounds Music Festival (Show Producer)
- Broadway to You Theater Workshops (Curriculum Design/Facilitation)
- Music Festivals to You Student Music Festivals (Event Management)
- Marketstar/Wacom (Brand Ambassador)
- Headway Workforce Solutions/3D Systems (Brand Ambassador)
- GMR Marketing (Brand Ambassador for San Francisco 49ers)
- Robert Half / IoT World Conference (Support Staffing Supervisor)
- Drum Corps International (Live Event Multimedia)
Caffeine.tv
Community Moderator/Guide
1/2018 – 1/2019
Provided guidance to new and longtime broadcasters on the caffeine.tv digital broadcasting platform. Build meaningful relationships with all members of our community and guide conversations towards an atmosphere that provided a safe, comfortable online environment and allowed individuals and organizations to build unique inclusive communities.
- Helped define community guidelines and rules to ensure fun, welcoming and diverse interactions between broadcasters, viewers, and employees
- Built personal relationships with key influencers in the community
- Took swift action against bad actors, familiarity with a variety of moderation and management tools and reduced response times to under 5 min
- Onboard and train team a team of 7 new moderators, and tracked progress on their day-to-day work
Apple, Inc.
Family Room Specialist/Creative
6/2008 – 9/2013
- Delivered individual and group training and workshops for Apple retail customers and developed ability to adjust teaching styles based on the needs of the individual or the group
- Provided stellar customer care and technical support for Apple hardware and software
- Processed sales transactions using wireless POS system
- Provided knowledgeable support for new or existing Apple customers
Drum Corps International
Manager, Strategic Alliances
6/1998 – 5/2007
Managed partnerships and alliances valued at $2MIL+ for an entertainment and arts non-profit. Clients included Fortune 500 companies and arts related organizations
- Increased visibility and drove revenue through corporate sponsorship and business development partnerships and alliances with organizations with a similar focus and constituency
- Identified key opportunities for corporate sponsorship and business development by aligning what’s in the best interest of sponsors, the organization, and the community
- Developed company-wide process that define who we bring on and why
- Led the sale of advertising for ESPN broadcast and in Drum Corps International publications
- Managed general promotional marketing activities for live events and related media products including:
- Direct email/mail
- Trade show management
- Live event activities
- Media buying
- Media relations
MotorWeek/Maryland Public Television
Merchandising Manager/Feature Producer
1987-1998
Developed and produced special projects for home video retail for the weekly PBS television series MotorWeek. Series focused on education and entertainment segments related to automotive repair, maintenance tips and consumer awareness. As an agency of the state of Maryland, additional skills developed included budget maintenance and awareness of agency purchasing protocol.
EDUCATION
Visual Communications
Triton College, River Grove, IL
Media Technology
Dundalk College, Baltimore, MD